瑞幸三季度：营收152亿加速扩张 重返美股主板计划浮出水面

Core Viewpoint - Luckin Coffee has reported a strong Q3 revenue of 15.287 billion RMB, signaling its intent to return to the US main board after overcoming past financial scandals [1][2][6]. Financial Performance - Total net revenue for Q3 reached 15.287 billion RMB, a year-on-year increase of 50.2% [2]. - The number of global stores has grown to 29,214, with a net addition of 3,008 stores in the quarter [2]. - Monthly active customers surpassed 112 million, marking a 40.6% increase year-on-year, with over 42 million new customers [2]. - GAAP operating profit was 1.777 billion RMB, a 12.9% increase, but the operating margin fell from 15.5% to 11.6% [2]. - Net profit decreased by 1.9% to 1.28 billion RMB [2]. Cost Structure - The increase in revenue was offset by rising delivery costs, which reached 2.889 billion RMB, a 211.4% increase due to a surge in orders from third-party delivery platforms [3]. Strategic Layout - The company emphasizes self-pickup as its core strategy, with delivery serving as a supplementary option [4]. - High-density store networks are a competitive advantage, allowing for lower rental and labor costs while maintaining profitability with a pricing strategy of 9.9 RMB [4]. - Internationally, Luckin has opened 29 new overseas stores, bringing the total to 118, with a focus on Singapore and the US [5]. Return to US Market - The company is actively pursuing a return to the US main board, with plans being discussed but no definitive timeline established [6][7]. - The return is seen as a significant event, potentially enhancing liquidity and valuation by 10% to 25% for Chinese companies transitioning from OTC to the main board [8]. Future Outlook - The CEO expressed caution regarding Q4 and next year's performance due to high international coffee bean prices and reduced delivery subsidies [9]. - The company aims to focus on long-term development, enhancing product and brand innovation while leveraging digital operations to meet diverse customer needs [9].