图数室丨一年消失3037家，传统超市正在消亡

Core Insights - In 2024, 62 major supermarket companies are set to close a total of 3,037 stores, indicating a significant industry downturn affecting giants like CP Lotus, Yonghui, and RT-Mart [2][3] - The traditional supermarket model is losing ground to e-commerce and specialized retail formats, as consumer shopping habits shift towards convenience and efficiency [2][9] Industry Overview - The transition from traditional markets to supermarkets began in the 1990s, but the landscape has drastically changed in just over three decades, with large supermarkets now facing collective closures [3] - According to the latest report from the China Chain Store & Franchise Association, only 25 out of the top 100 supermarkets in China are expanding, while the majority are reducing their store counts [3][6] Store Closures - The most significant closures are attributed to Jibai Holdings, which closed 1,009 stores, accounting for one-third of the total closures in the industry [5][6] - Other notable closures include CR Vanguard with 493 stores, Yonghui with 234 stores, and Lianhua with 205 stores, all reflecting a downward trend in store numbers [5][6] Revenue Trends - Major supermarkets are experiencing substantial revenue declines, with Yonghui's revenue dropping from 48.7 billion to 29.9 billion yuan, and Lianhua's revenue falling from 13.5 billion to 9.5 billion yuan [7][9] Market Share Dynamics - The market share of supermarkets has decreased from 34% to 32% between 2019 and 2024, while hypermarkets have seen a drop from 19% to 13%. In contrast, e-commerce has surged from 22% to 32% [9][11] - The rise of community group buying and specialized stores has further eroded the traditional supermarket's customer base, highlighting a shift in consumer preferences [9][11] Efficiency and Competition - Traditional supermarkets are struggling with high operational costs and inefficiencies compared to smaller, more agile formats like Hema and Costco, which offer better profit margins and customer experiences [11][13] - The traditional model lacks competitive advantages in key areas such as product differentiation, shopping experience, and social engagement, leading to a decline in consumer interest [13][15] Future Outlook - The current wave of store closures is seen as a necessary industry reshuffle rather than a sudden crisis, as the market adapts to new consumer demands for efficiency and value [15] - There remains potential for growth in specialized retail formats that offer unique value propositions, indicating that the retail story is far from over [15]