智通财经网·2025-11-19 08:37Core Insights - Kuaishou's online marketing service revenue reached 20.1 billion yuan in Q3 2025, representing a year-on-year growth of 14%, with the growth rate continuing to improve compared to the previous quarter [1] Group 1: Revenue Performance - The online marketing service revenue for Kuaishou in Q3 2025 was 20.1 billion yuan, showing a 14% increase year-on-year [1] - The growth rate of revenue has continued to improve compared to the previous quarter [1] Group 2: AI Technology Impact - Kuaishou leveraged AI capabilities such as the generative recommendation model OneRec and the generative reinforcement learning bidding model G4RL to significantly enhance efficiency in marketing material matching and bidding [1] - AI technology contributed approximately 4-5% incremental revenue to Kuaishou's domestic online marketing service income this quarter [1] Group 3: AIGC Marketing Material - The penetration rate of AI-generated content (AIGC) in marketing scenarios has significantly increased, with online marketing service expenditures from AIGC marketing materials exceeding 3 billion yuan in Q3 [1]