Core Insights - The Ministry of Industry and Information Technology held a press conference on November 19 to discuss the revision of the mandatory national standard GB 6675 "Toy Safety" [1] Industry Overview - China has established the most comprehensive toy industry chain globally, characterized by advanced production technology and a highly skilled workforce, providing high-quality toys at competitive prices for global consumers [1] - The domestic toy retail market is projected to reach CNY 97.85 billion in 2024, representing a 25.5% increase from 2020, while toy exports are expected to reach USD 39.87 billion, a 19.1% increase from 2020, with over 40% of products exported to the US and EU markets [1][1] Market Trends - The market for collectible toys, such as blind boxes and figurines, has been experiencing rapid growth, providing emotional and collectible value to young consumers and becoming a new economic growth point for the toy industry [1] - In 2024, the retail sales of trendy and collectible toys and related products in the domestic market are expected to reach CNY 55.83 billion [1] Innovation and Global Influence - A number of innovative domestic companies are demonstrating strong capabilities in original IP development and brand management, meeting domestic consumer demand while promoting Chinese originality on the global stage, thereby enhancing the international influence of China's toy industry [1]
盲盒手办成新增长点 预计今年国内市场玩具零售总额将超千亿元
Yang Shi Xin Wen·2025-11-19 08:45