Jing Ji Guan Cha Wang·2025-11-19 08:45Group 1 - Weibo's Q3 2025 financial report shows a significant increase in advertising and marketing revenue from Alibaba, reaching $45.5 million, a 112% increase compared to $21.5 million in the same period last year [1] - Alibaba's increased spending on Weibo is primarily attributed to its marketing expenses for food delivery services, particularly following the launch of Taobao Flash Sale and a substantial subsidy plan of up to 50 billion yuan [1] - Without Alibaba's contribution, Weibo's advertising and marketing revenue would have declined by 13% year-on-year, marking the lowest Q3 advertising revenue in five years at 330 million yuan [1] Group 2 - Over the past five years, Weibo's Q3 advertising revenue has generally declined, except for 2024 due to increased advertising revenue from the Paris Olympics, with advertising accounting for approximately 85% of total revenue [2] - In response to declining revenue, Weibo has introduced AI search product Weibo Zhisu to enhance user engagement and is planning commercial testing in Q4 [2] - The company is also applying AI technology in the advertising placement process to improve advertising monetization efficiency [2]