草原好货不愁卖 锡林郭勒牧民借集体力量拓销路

Core Viewpoint - The establishment of a cooperative agricultural company in Xilin Gol is enhancing the sales channels for local herders, allowing them to sell their dairy products and meat more effectively and at better prices [1][2]. Group 1: Company Overview - The cooperative company was founded in 2024 with an investment of 2.25 million yuan from nine collective economic cooperatives in the region [1]. - The company focuses on purchasing livestock and dairy products from local herders, addressing the challenges of limited sales reach and unstable pricing [2]. - Since its inception, the company has acquired over 5,000 lambs from local herders, generating sales exceeding 7 million yuan, with customers in Beijing and Liaoning [4]. Group 2: Sales and Marketing Strategy - The company determines purchase quantities based on market demand and existing inventory, notifying herders of specific collection times [2]. - Each dairy product is labeled with a unique QR code, allowing consumers to directly contact the herders, enhancing trust and transparency [5]. - The company employs a small number of staff, supported by 32 local volunteers who assist in various operational tasks, including logistics and marketing [5]. Group 3: Impact on Local Herders - Herders report that selling lamb through the company yields prices 1 yuan higher per kilogram compared to market rates, along with consistent technical guidance for livestock management [5]. - The cooperative model alleviates the burden of sales logistics for herders, enabling them to focus on livestock care [5]. - Local initiatives, such as promotional videos created by agricultural officials, have successfully increased orders for herders, demonstrating effective collaboration between herders and local government [7].