Di Yi Cai Jing·2025-11-19 09:21Core Insights - The kitchen and bathroom appliance industry is facing significant challenges, with major companies like Vanward Electric and Vatti Holdings undergoing leadership changes amid declining market performance [2][3][4] Industry Overview - The real estate market has negatively impacted the kitchen and bathroom appliance sector, with a reported 0.6% year-on-year decline in sales for kitchen and bathroom appliances in China for the first nine months of 2025, totaling 113.1 billion yuan [3] - Sales of integrated stoves plummeted by 40.9%, while electric and gas water heaters saw slight decreases of 0.4% and 1.3%, respectively [3] - The recent Double 11 shopping festival revealed a significant drop in sales, with offline sales of various kitchen appliances down by 35% to 40% and online sales down by 20% to 59% [3][4] Company Performance - Vatti Holdings reported a 9.13% decrease in revenue to 4.158 billion yuan and an 11.9% drop in net profit to 356 million yuan for the first three quarters of the year [4] - Vanward Electric achieved a 5.54% increase in revenue to 5.524 billion yuan and a 5.56% rise in net profit to 479 million yuan, with its new kitchen appliance segment growing by 23.46% [4] - Both companies are heavily reliant on the domestic market, with Vatti's domestic revenue at 2.4 billion yuan and overseas revenue at 347 million yuan, while Vanward's domestic revenue was 2.275 billion yuan and overseas revenue at 1.729 billion yuan [5] Strategic Adjustments - Both companies are family-controlled and are attempting to balance new business ventures with traditional product lines, focusing on practical and high-end product offerings [6][8] - The need for a balance between innovation and maintaining core business operations is critical for survival in the current market environment [6][8] - The companies are also exploring smart home solutions and integrating technology into their product offerings to stay competitive [8] Leadership Changes - Recent leadership changes at Vanward and Vatti signal a potential shift in strategy, with a focus on enhancing marketing and operational efficiency [2][7] - The appointment of new executives aims to streamline operations and improve the integration of online and offline marketing strategies [7]