Ge Long Hui A P P·2025-11-19 09:19Core Insights - Meituan has launched a "Half-Price Bathing" campaign, investing over 100 million yuan in subsidies to stimulate winter bathing consumption [1] - The campaign runs from now until November 23, offering various discount coupons for consumers [1] - The initiative covers over 2,000 bathing centers nationwide, including popular locations such as Shui Guo·Tang Quan and Jin Se Hu Pan [1] Campaign Details - Consumers can access the "Half-Price Bathing" section through Meituan and Dazhong Dianping apps, with discounts ranging from 400-200 yuan to 40-20 yuan [1] - The campaign aims to enhance the cost-effectiveness of bathing services starting this Saturday [1] Performance Metrics - Following the release of the 2026 Bathing Guide in Shenyang, the average daily transaction volume of listed merchants increased by 65% year-on-year and 54% week-on-week [1] - The top 10 cities for bathing consumption include Beijing, Shenyang, Shanghai, Tianjin, Shenzhen, Harbin, Dalian, Changchun, Hangzhou, and Suzhou [1]