报告：中国传媒产业持续增长，整体保持“小步快走”趋势

Group 1 - The core viewpoint of the report indicates that the Chinese media industry will continue to grow in 2024, with a total output value reaching 34,344.36 billion RMB, representing a year-on-year increase of 8.97%, maintaining a trend of steady progress and "small steps" [1] - The report systematically reviews the development status of various segments of the Chinese media industry from 2024 to 2025, focusing on content production, operational innovation, technological application, capital operation, and ecological transformation [1] - The Chinese media industry is increasingly embedded in the trajectory of digital economy development, with a rich industry ecosystem and expanding boundaries, driven by the development and cross-integration of AI, micro-short dramas, short videos, and live streaming [1] Group 2 - The report highlights that 2024 to 2025 will be a transformative year for the global entertainment and media industry, with all segments accelerating their digital transformation processes empowered by technology [2] - Generative artificial intelligence is expected to enhance production efficiency and productivity while providing momentum for new cross-industry businesses, although it also introduces uncertainties regarding intellectual property, security, data privacy, environmental hazards, and ethical issues [2] - The report is a collaborative publication by Tsinghua University School of Journalism and Communication, CTR, CSM, Social Sciences Academic Press, and the Media Economics and Management Professional Committee of the Chinese Society for Journalism [2]