智通财经网·2025-11-19 09:36Core Insights - Meituan has launched a "Half-Price Bathing" campaign, investing over 100 million in subsidies to stimulate winter bathing consumption [1] - The campaign runs from November 19 to November 23, offering various discount coupons for consumers [1] - The initiative covers over 2,000 bathing centers nationwide, enhancing the value proposition for consumers [1] Summary by Categories Campaign Details - The "Half-Price Bathing" activity allows consumers to access discounts of 400-200 yuan, 200-100 yuan, 100-50 yuan, and 40-20 yuan [1] - Consumers can find the campaign on Meituan and Dazhongdianping apps [1] Market Impact - Following the release of the bathing guide in Shenyang, the average daily transaction volume of listed merchants increased by 65% year-on-year and 54% week-on-week [1] - The guide includes 174 featured bathing centers across 28 cities [1]