谁在退出？谁能留下？ 解码保险中介市场“离场潮”

Core Insights - The insurance intermediary market in China is experiencing a significant "exit tide," with at least 21 insurance intermediaries having their licenses revoked or canceled in 2024, matching the total for the entire previous year [2][3][4] - The "reporting and operation integration" policy is raising industry entry barriers, ensuring that insurance terms and rates reported to regulators align with those actually sold, thus targeting the high-fee arbitrage model that many intermediaries relied on [4][5] - Regulatory measures are being implemented to promote a healthier and more orderly development of the insurance intermediary market, including a classification system for intermediaries that encourages better management and service capabilities [6][7] Industry Trends - The number of insurance intermediaries is decreasing annually, with a notable rise in the cancellation of branch offices, as seen in Jilin Province where 62 intermediaries were deregistered, representing an 11.7% decline since the beginning of the year [3][4] - Over 100 rural commercial banks and other institutions have exited the insurance agency market this year, indicating a broader trend of withdrawal from the sector [3][4] - The implementation of the "reporting and operation integration" policy is expected to challenge intermediaries' financial practices and operational compliance, leading to the elimination of those lacking core competitiveness [5][6] Future Outlook - The ongoing "exit tide" is seen as a structural optimization rather than a decline, with surviving intermediaries expected to focus on specialization, digital transformation, compliance, and providing advisory services [7][8] - Successful intermediaries will likely leverage technology for efficiency, utilize data for targeted marketing, and establish strong compliance frameworks to ensure long-term sustainability [7][8] - The shift towards a "consultative" service model is anticipated, where intermediaries build long-term relationships based on trust and understanding client needs, moving away from short-term transactional approaches [8]