财经聚焦丨超万亿化妆品市场，国货品牌占比超一半！

Core Insights - The domestic cosmetics market in China is projected to exceed 1 trillion yuan in 2024, with domestic brands capturing 55.2% of the market share [1][7] - The rise of domestic beauty brands is attributed to their incorporation of traditional Chinese culture and innovative product development [1][3] Market Overview - The National Medical Products Administration has released guidelines to enhance the cosmetics industry, focusing on policy support to foster competitive domestic brands [1][7] - The "Double 11" shopping festival saw domestic brands performing well, with 5 out of the top 10 beauty brands on Douyin being Chinese [2] Consumer Trends - Consumers are increasingly valuing cultural significance and emotional resonance in products, moving beyond basic functionality [2][3] - The integration of traditional cultural elements into product design and marketing is appealing to younger consumers [1][2] Innovation and Technology - As of mid-2023, 80 new cosmetic raw materials have been registered, with 70 from local companies, indicating strong domestic innovation [3][4] - Chinese companies are achieving breakthroughs in high-end raw materials, such as hyaluronic acid and ergothioneine, enhancing product efficacy [3][4][6] Policy Support - Recent policies aim to stimulate innovation, reduce corporate burdens, and optimize the market environment for the cosmetics industry [7][8] - Local governments are implementing supportive measures, such as financial incentives for approved laboratories and initiatives to promote brand development [7][8] Industry Outlook - The continuous improvement of regulatory frameworks and local policies is expected to support the transition from a "cosmetics manufacturing country" to a "cosmetics powerhouse" [8] - The emphasis on cultural identity and scientific research is anticipated to drive the growth of domestic beauty brands on a global scale [8]