超万亿化妆品市场 国货品牌占比超一半！

Core Insights - The National Medical Products Administration has released opinions to deepen cosmetic regulation reform and promote high-quality industry development, emphasizing increased support for the industry and fostering competitive domestic brands [1][5][6] - The domestic cosmetics market is projected to exceed 1 trillion yuan in transaction volume by 2024, with domestic brands capturing 55.2% market share [1] - The rise of domestic cosmetics is attributed to the integration of traditional Chinese culture and innovative product development, appealing to consumers' cultural values [2][3] Industry Trends - The "Double 11" shopping festival showcased strong performance for domestic cosmetics, with 5 out of the top 10 beauty brands on Douyin being Chinese [2] - Consumers are increasingly seeking products that offer cultural value and emotional resonance beyond basic functionality [2] Innovation and Technology - As of mid-2023, 80 new cosmetic raw materials have been registered, with a year-on-year growth of approximately 80%, indicating strong momentum in local raw material development [3] - Chinese companies dominate the global hyaluronic acid market, accounting for 80% of total sales, with innovative production methods enhancing product efficacy [3] Policy Support - The recent policy opinions aim to stimulate innovation, reduce corporate burdens, and optimize the market environment through scientific regulation [6][7] - Local governments are implementing supportive measures, such as financial incentives for key laboratories and initiatives to promote "Shanghai manufacturing" [7] Future Outlook - The continuous improvement of regulatory frameworks and local policies is expected to support the transition from a "cosmetic manufacturing powerhouse" to a "cosmetic strong nation" [7] - The industry is encouraged to leverage cultural elements and scientific research to enhance competitiveness and expand globally [4][8]