Mei Ri Jing Ji Xin Wen·2025-11-19 10:15Core Viewpoint - Ping An Bank's credit card service has undergone a comprehensive upgrade, focusing on enhancing user experience through five major areas of protection: card usage, travel, health, repayment, and service, aiming to create a safer and more secure credit card product for users [1][4]. Group 1: Key Features of the Upgrade - The "72-hour fraud liability waiver" offers coverage for up to 300,000 yuan, making it the only service in the industry that covers the period before formal reporting of loss [2]. - Holders can enjoy a free transportation accident insurance with coverage up to 1 million yuan, applicable to various modes of transport, enhancing travel security [2]. - The introduction of a free AI doctor consultation service provides users with 12 consultations per year, available 24/7, ensuring quick access to health advice [2]. Group 2: User-Centric Services - Multiple repayment options, including automatic repayment and flexible payment reminders, are designed to enhance user convenience and protect credit records [3]. - A dedicated one-on-one customer service system, supported by AI, ensures personalized assistance and proactive engagement with users [3]. Group 3: Market Context and Strategic Positioning - The credit card industry is facing challenges such as regulatory changes and a decline in card issuance, with a reported drop of approximately 92 million cards over 11 consecutive quarters [4]. - In contrast to the industry trend of reducing benefits, Ping An Credit Card has chosen to upgrade its services, reflecting a strategic shift towards enhancing customer lifetime value rather than merely expanding customer acquisition [4][5]. Group 4: Long-term Value and Growth Potential - The upgrade aligns with Ping An Group's broader "Three Savings" initiative, emphasizing innovation and customer-centric services, which is expected to drive sustainable growth [6][7]. - By leveraging its extensive ecosystem, including healthcare and insurance services, Ping An Credit Card aims to redefine its role from a payment tool to a comprehensive life risk protection platform [5][7].