工信部:预计2025年我国AI玩具市场规模将达到290亿元
Zhong Guo Xin Wen Wang·2025-11-19 10:18

Group 1 - The core viewpoint of the article highlights the significant growth potential of China's AI toy market, projected to reach approximately 24.6 billion yuan in 2024 and 29 billion yuan in 2025 [1] - China's toy industry has established the most comprehensive supply chain globally, with advanced production technology and high-quality workforce, enabling it to provide quality toys at competitive prices [1][3] - The domestic retail sales of toys are expected to exceed 100 billion yuan by 2025, with retail sales reaching 97.85 billion yuan in 2024, marking a 25.5% increase from 2020 [3] Group 2 - The export value of toy products is projected to reach 39.87 billion USD in 2024, reflecting a 19.1% increase from 2020, with over 40% of products exported to the US and EU markets [3] - The application of new materials, processes, and technologies has significantly enhanced the variety and quality of toy products, with a comprehensive coverage of plush, fabric, wooden, metal, and plastic toys [3] - AI and large model applications are transforming toy products, enhancing interactivity and engagement, making AI toys popular among young consumers and creating a new competitive landscape in the industry [3] Group 3 - The retail sales of trendy and collectible toys and related products are expected to reach 55.83 billion yuan in 2024, driven by innovative local companies excelling in original IP development and brand management [4] - The growth of collectible toys, such as blind boxes and figurines, reflects a rising demand for emotional and collectible value among young consumers, contributing to new economic growth points in the toy industry [3][4] - The success of local enterprises in meeting domestic consumption needs is enhancing China's international influence in the toy industry [4]