NOT ALL BRANDS FIT THE SAME: DXL'S NEW FITMAP® APP SCANNING TECHNOLOGY HELPS BIG + TALL MEN FIND THEIR PERFECT SIZE
Prnewswire·2025-11-19 11:00

Core Insights - Destination XL Group, Inc. has launched FiTMAP Scanning Technology on its mobile app to enhance the shopping experience for Big + Tall men by providing a precise fit profile [1][2][3] Company Overview - Destination XL Group, Inc. is a leading integrated-commerce retailer specializing in Big + Tall men's clothing and shoes, operating DXL Big + Tall and Casual Male XL retail and outlet stores across the United States [6] Technology Innovation - The FiTMAP Scanning Technology measures 243 data points to create a personalized fit profile, helping customers find the right size across more than 25 top brands [2][4] - This technology is available on iPhone and iPad via the DXL app and in over 80 DXL stores nationwide [2][5] Customer Experience - The new scanning technology aims to eliminate the frustration of inconsistent sizing, allowing customers to find their correct size easily, whether shopping in-store or online [4][5] - The company emphasizes that every man deserves clothes that fit perfectly, enhancing their confidence and style [4][5]