CMOs Face a ‘Reputation and Results' Reckoning, According to NIQ's 2026 Outlook

Core Insights - NielsenIQ released its CMO Outlook: Guide to 2026 report, highlighting the challenges CMOs face in balancing brand building with revenue accountability [1] - 83% of CMOs express confidence in their brand's equity despite facing budget constraints and increased scrutiny on return on investment (ROI) [1] - The report emphasizes that every marketing dollar is now closely examined, indicating a shift in marketing strategies [1]