贾乃亮直播带货娇兰复原蜜被疑是假货,回应:官方旗舰店发货
Nan Fang Du Shi Bao·2025-11-19 11:12

Core Viewpoint - The controversy surrounding the authenticity of "Guerlain Golden Recovery Honey" purchased through a live stream hosted by celebrity 贾乃亮 has raised significant concerns among consumers, leading to claims of counterfeit products despite assurances from the brand's official channels [1][3][5]. Group 1: Consumer Claims - A consumer reported purchasing approximately 7000 yuan worth of "Guerlain Golden Recovery Honey" from 贾乃亮's live stream, suspecting it to be counterfeit based on differences in packaging and texture compared to products from physical stores [3]. - The consumer's claims were supported by a third-party testing agency, which confirmed the product as counterfeit, leading to further questions about the brand's quality control [4][3]. Group 2: Brand and Seller Response - 贾乃亮's studio and the MCN company, 遥望科技, stated that all products sold during the live stream were shipped directly from the "Guerlain Official Flagship Store," ensuring authenticity [5][7]. - The official response emphasized that the logistics chain was managed by the brand itself, aiming to reassure consumers about the product's legitimacy [5][7]. Group 3: Company Background - The operational entity behind the "Guerlain Official Flagship Store" is 路威酩轩香化, a subsidiary of LVMH Group, which oversees the sales of several luxury brands in China [7]. - LVMH Group has not yet provided a public response to the allegations as of the latest updates [8]. Group 4: Sales Performance - During the live stream event on October 16, 贾乃亮's sales reached over 100 million yuan, with "Guerlain Golden Recovery Honey" being one of the top-selling products, accounting for sales between 5 million to 7.5 million yuan [5].