Target announces partnership with OpenAI as it aims to reverse sales slump

Target (TGT) is the latest retailer to announce a partnership with OpenAI (OPAI.PVT) as Americans switch out traditional search engines for ChatGPT this holiday season. The partnership, set to launch next week as a test, will enable customers to tag Target in ChatGPT and share what they're looking for. For example, customers can ask ChatGPT: "Help me plan a holiday movie night." Customers will then be able to access Target's assortment right on the AI platform and add items to their cart based on the rec ...