聚焦大湾区农交会｜“媒体+”见证：四十年农批路，千帆竞发启新程

Core Viewpoint - The upcoming "China Agricultural Products Wholesale Market Industry Development 40th Conference" scheduled for December 12-14, 2025, in Guangzhou aims to celebrate the 40-year evolution of the agricultural wholesale market in China, highlighting its significant role in the national economy and food supply chain [3][4][9]. Group 1: Industry Development - The agricultural wholesale market has evolved from the establishment of the Shouguang Vegetable Wholesale Market in 1984 to over 4,000 markets across the country, with an annual transaction volume exceeding 6 trillion yuan [7][22]. - The industry now accounts for 70% of the national agricultural product circulation, showcasing its critical role in connecting urban and rural areas and stabilizing market prices [8][14]. - By 2025, over 250 public wholesale markets and more than 5,000 retail markets are expected to be established, indicating a well-structured system [23]. Group 2: Digital Transformation - Digitalization is reshaping the agricultural wholesale market, with leading markets like Beijing Xinfadi and Guangzhou Jiangnan achieving over 30% improvement in transaction efficiency through digital platforms [34][35]. - Advanced data analysis systems in markets allow for precise demand forecasting for over 1,000 agricultural products daily, enhancing operational efficiency and quality control [40][42]. Group 3: Internationalization - The implementation of RCEP is accelerating the alignment of China's agricultural wholesale markets with international standards, facilitating the import and distribution of foreign products [48][51]. - Shenzhen Haijixing International Agricultural Logistics Park serves as a hub for international agricultural trade, handling over 30 billion yuan in transactions [50]. Group 4: Socioeconomic Impact - The agricultural wholesale market directly supports over 10 million jobs and indirectly contributes to over 30 million jobs in related industries, playing a vital role in rural economic development [65][66]. - Successful case studies, such as the sale of 900,000 tons of apples from Luochuan County, demonstrate the market's impact on local farmers' incomes [70]. Group 5: Environmental Sustainability - The industry has made strides in reducing waste, with the fruit and vegetable loss rate decreasing from 25% to below 15% over the past decade, resulting in a reduction of over 10 million tons of waste annually [80][81]. - Innovative cold chain logistics systems in major markets are effectively minimizing product loss and promoting resource recycling [84][86]. Group 6: Future Directions - The conference will address seven key topics, including industry achievements, new trends in circulation, international standards, and the impact of digital economy thinking on market transformation [54][56]. - The integration of the "media+" model is expected to enhance operational efficiency and connect producers directly with consumers, marking a significant shift in the industry [92][96].