美丽田园拟以4000万元收购奈瑞儿19家加盟门店

Core Insights - Meili Tianyuan Medical Health Industry Co., Ltd. announced the acquisition of 19 Nai Rui Er franchise stores in Zhuhai and Dongguan for 40 million yuan, expanding its direct operation in these cities with 2 medical beauty stores and 17 lifestyle beauty stores [1] Group 1: Business Expansion - The acquisition significantly enhances the company's business scale and revenue in the Greater Bay Area, with the new stores expected to generate approximately 75 million yuan in additional revenue and 7.5 million yuan in net profit after tax [2] - The company now operates beauty and health stores in 20 key first-tier and new first-tier cities, strategically located in prime areas [2] Group 2: Business Model Upgrade - The business model will transition to a "Dual Beauty + Dual Health" framework in 2024, broadening customer engagement and laying a solid foundation for value-added services [3] - The integration of Nai Rui Er's stores will facilitate the consolidation of beauty and sub-health medical services, enhancing operational efficiency and resource allocation [3] Group 3: Performance Improvement - Following the acquisition, Nai Rui Er's adjusted net profit margin increased from 6.5% to 10.4%, demonstrating the effectiveness of the company's empowerment strategies [4] - The company aims to enhance operational efficiency and profitability through brand empowerment, refined customer operations, digital transformation, and supply chain integration [4]