P&G(US:PG) Feng Huang Wang Cai Jing·2025-11-19 12:49Core Viewpoint - Procter & Gamble (P&G) emphasizes innovation as a core driver for its sustained leadership in the Chinese market, focusing on consumer insights and long-term value creation rather than short-term gains [1][17]. Group 1: Innovation Strategy - P&G has participated in the China International Import Expo for the seventh consecutive year, highlighting its commitment to the Chinese market [2]. - The company identifies three key elements of innovation: product innovation for better experiences, AI for efficient and agile innovation, and continuous innovation contributing to sustainable development [3][4]. - P&G's approach to innovation is centered around understanding Chinese consumers, maintaining a "Day 1 mindset" to combat complacency from past successes [4][5]. Group 2: Market Insights - The Chinese cosmetics market is identified as an incremental growth market, with the total transaction value surpassing 1 trillion yuan in 2023, projected to reach 1.0738 trillion yuan in 2024 [6][7]. - P&G believes that industry collaboration is essential for driving growth, moving from "wild growth" to a "high-level competition and cooperation" market [7]. Group 3: Technology Integration - P&G has integrated AI across its entire value chain, aiming to enhance consumer experiences while ensuring that AI serves as a tool for better living rather than an end goal [9][10]. - The company has established a comprehensive data feedback system to gather real-time consumer insights, which has significantly influenced its operational strategy and culture [8]. Group 4: Product Philosophy - P&G's innovation focuses on user experience rather than mere technological showcase, exemplified by products that address specific consumer needs, such as improved absorption in hair care products [10][11]. - The company recognizes the importance of catering to diverse consumer needs, adapting products to regional differences, such as climate variations affecting skincare [11]. Group 5: Sustainability Commitment - P&G aims for net-zero emissions by 2040, viewing green investment as a commitment to the future rather than a cost [13]. - The company has implemented various initiatives to promote sustainability, including a project that has recycled over 30,000 tons of plastic in collaboration with industry partners [13]. Group 6: Globalization and Localization - P&G's "Glocal" strategy focuses on making China an innovation hub, leveraging local consumer insights to drive global product development [14][15]. - The company is helping Chinese supply chain enterprises enter international markets, emphasizing the importance of localizing products to meet specific consumer needs [15]. Group 7: Future Industry Outlook - The future of the Chinese daily chemical industry is expected to shift from zero-sum competition to high-level cooperation, leading to long-term prosperity [16]. - The industry is anticipated to offer higher quality, more segmented, and safer beauty and health products, with an emphasis on collaborative development across various sectors [16].