Adobe bolsters AI marketing tools with $1.9 billion Semrush buy

Group 1 - Adobe will acquire Semrush for $1.9 billion, paying $12 per share, which is a 77.5% premium over Semrush's closing price [1] - Semrush specializes in software for search engine optimization, social media, and digital advertising, which aligns with Adobe's marketing tools [2] - Semrush shares surged 55% in premarket trading following the acquisition announcement [1] Group 2 - Adobe's stock has declined over 27% this year due to pressure to enhance monetization of its AI products amid rising competition in the digital design sector [3] - Adobe is integrating AI capabilities into its tools, allowing users to interact with applications through chat interfaces, in collaboration with OpenAI [3]