Group 1 - The core event of the article is the successful conclusion of TikTok Shop's full-managed Buen Fin promotion in Mexico, which saw a GMV growth of over 200% and peak daily GMV exceeding 300% [1] - Both content and shelf categories experienced significant growth, with content GMV surging nearly 300% and shelf GMV increasing over 200% [1] - The demand for autumn and winter seasonal products has seen a substantial increase, with GMV for autumn and winter items exploding over 300%, making them the top products overall [1] Group 2 - The top five categories during the promotion included women's clothing, outdoor sports, men's clothing, festive decorations, and home textiles, with festive decorations, home textiles, and women's clothing showing particularly strong GMV growth [1] - The top-selling products reflected strong demand for Christmas-themed items and autumn/winter bestsellers, indicating a robust market trend [1] - Following the Buen Fin event, the Black Friday promotion in Mexico commenced on November 18, presenting another significant opportunity for cross-border merchants to boost their annual sales [6]
TikTok Shop全托管墨西哥Buen Fin全周期GMV超200%增长,黑五接棒冲击巅峰
Sou Hu Wang·2025-11-19 13:38