Fatburger & Buffalo’s Express Bring the Flavor in Texas with New Dallas Opening

Core Insights - FAT Brands Inc. has opened its first Fatburger and Buffalo's Express location in Dallas, marking its eighth location in Texas, indicating a strong expansion strategy in a high-growth market [1][3]. Company Overview - FAT Brands Inc. is a global franchising company that owns and operates 18 restaurant brands, including Fatburger and Buffalo's Express, with over 2,300 units worldwide [4]. - Fatburger is recognized for its customizable, grilled-to-order burgers and has a legacy of over 70 years, appealing to a loyal customer base that includes celebrities [5]. - Buffalo's Express, founded in 1985, is known for its chicken wings and has co-branded with over 100 Fatburger locations, contributing to its growth [6]. Market Strategy - The Dallas opening reflects the strong demand for Fatburger and Buffalo's Express in Texas, showcasing the success of their fresh, made-to-order menu and inviting dining environment [3]. - A grand opening celebration is planned for November 22, where promotional offers will attract customers, highlighting the company's marketing strategy to drive foot traffic [3].