想拍短剧？来北京“竖店”，带飞！

Core Viewpoint - The micro-short drama industry is rapidly emerging as a new pillar of the cultural industry in China, with Beijing leading the way, projected to reach a production value of 33.6 billion yuan in 2024, solidifying its core position in this sector [1][5]. Industry Overview - Micro-short dramas are characterized by innovative content forms that integrate various formats, showcasing unique charm and broad development prospects [1]. - The user base for micro-short dramas in China has reached 662 million, with a market size exceeding 50 billion yuan, surpassing box office revenues for films [8][9]. Company Developments - The Zuiyingchang, located in Beijing's Chaoyang District, has transformed from a logistics warehouse into a cultural industry park, now serving as a base for short drama and short film production [3][5]. - The park has undergone renovations to meet the needs of short drama filming, including structural reinforcements and the addition of professional filming facilities [5][10]. Market Trends - The shift towards micro-short dramas is driven by changing audience viewing habits, with viewers preferring quick, easily consumable content that fits into their fragmented schedules [8][12]. - Industry professionals are increasingly recognizing the market potential and cultural value of micro-short dramas, leading to a surge in participation from creators and production companies [6][8]. Strategic Initiatives - The establishment of the first short drama and short film base in Beijing has attracted over 20 leading institutions, resulting in a 10% increase in occupancy rates [5][10]. - The park has formed a "Short Drama and Short Film Industry Service Alliance," integrating over 200 diverse filming locations to reduce costs and enhance production efficiency [10][12]. Challenges and Solutions - Despite the growth, the Beijing micro-short drama industry faces challenges such as high production costs and the need for a more cohesive industry chain [12][14]. - Strategies for improvement include government and enterprise collaboration to streamline the production process and reduce costs while enhancing content quality [15][17].