快手，最新业绩出炉！AI收入超3亿元

Core Insights - Kuaishou Technology reported a total revenue of 35.554 billion yuan for Q3 2025, marking a year-on-year increase of 14.2% [1] - The company achieved an operating profit of 5.299 billion yuan, up 69.9% year-on-year, and an adjusted net profit of 4.986 billion yuan, reflecting a 26.3% increase [1] - For the first three quarters of the year, total revenue reached 103.208 billion yuan, a 12.8% year-on-year growth, with operating profit and adjusted net profit increasing by 34.7% and 16.7% respectively [1] Business Segments Growth - Kuaishou's average daily active users (DAUs) and monthly active users (MAUs) were 416 million and 731 million respectively in Q3 [2] - Online marketing service revenue reached 20.1 billion yuan, a 14.0% year-on-year increase, with growth acceleration compared to the previous quarter [2] - E-commerce GMV grew by 15.2% year-on-year to 385 billion yuan, with over 32% of total GMV coming from the general merchandise e-commerce segment [2] - Live streaming revenue increased by 2.5% year-on-year to 9.6 billion yuan, supported by the launch of customizable AI gifts [2] Overseas Business Performance - Kuaishou's overseas division reported an operating loss of 64 million yuan, a reduction from a loss of 153 million yuan in Q3 2024 [3] - In Brazil, the core overseas market, user growth costs decreased while maintaining stable daily active users, with increased average usage time per user [3] - E-commerce operations in Brazil improved subsidy and operational efficiency, leading to growth in transaction scale and order quantity [3] AI Empowerment Across Business Scenarios - Kuaishou's AI business made significant progress, with the launch of the Keling AI 2.5 Turbo model achieving top rankings in global video generation models shortly after release [4] - The new model reduced the cost of video generation for creators by nearly 30% while maintaining industry-leading content generation quality [4] - Keling AI generated over 300 million yuan in revenue in Q3 2025, contributing to revenue growth across various applications [4] - The application of AI models, particularly One Rec, enhanced domestic online marketing service revenue by approximately 4%-5% in Q3 [4] - The introduction of the One Search architecture in e-commerce improved product matching and user experience, driving a nearly 5.0% increase in search order volume [4]