Adobe To Buy Semrush For $1.9 Billion. Generative AI Shift Drove Deal.

BREAKING: Futures Edge Up As Nvidia, Constellation Climb Digital media and marketing software firm Adobe (ADBE) on Wednesday announced a deal to buy search engine optimization firm Semrush (SEMR) for $1.9 billion in cash. San Jose, Calif.-based Adobe said it will pay $12 a share for Semrush, a leading brand visibility platform. Semrush ended regular-session trading on Tuesday at 6.76. In premarket trades on the stock market today,… Related news Adobe Ramps Up Generative AI Offerings For Creators Get instant ...