THE RITZ® BRAND CONFIRMS A SALTY BIG GAME RETURN IN 2026

"For over 90 years, the RITZ Brand has brought connection to family tables," said Steven Saenen, Category President, Savory Snacking. "Although we're immensely proud of this legacy, we're equally committed to delivering on cultural impact and relevancy for this iconic brand. Returning to the world's biggest advertising stage allows us to make a bold statement in this moment. We introduced the world to the RITZ Salty Club in 2025 and, in 2026, our salty Big Game commercial will reinforce our commitment to de ...