THE RITZ® BRAND CONFIRMS A SALTY BIG GAME RETURN IN 2026

Core Insights - RITZ Crackers will return to the Big Game on February 8, 2026, with a 30-second advertisement during the third quarter, marking the third consecutive year for a Mondelz International snack brand to appear in this event [1][2][3] - The brand will launch a new football-shaped cracker ahead of the Big Game, maintaining its signature salty, buttery flavor in a playful new design, available in stores starting December 1, 2025 [2][5] - The 2026 advertisement aims to build on the success of the previous year's campaign, which introduced the RITZ Salty Club, and will feature a refreshed creative direction [3][4] Company Strategy - The RITZ Brand emphasizes its commitment to cultural relevance and impactful advertising, leveraging the Big Game as a platform to connect with consumers [4] - The new advertisement is part of a broader 360º multichannel campaign that includes paid media, social media, public relations, and retail strategies [4] Financial Context - Mondelz International reported net revenues of approximately $36.4 billion in 2024, positioning itself as a leader in the global snacking market with a diverse portfolio of iconic brands [7]