见证娃哈哈经销商大会：奖了1公斤金牌和150万元现金，有人赶到浙江想和宗馥莉谈合作

Core Points - The article discusses the recent dealer conference of Wahaha, highlighting the challenges faced by the company amidst internal turmoil and changes in leadership [4][6][22] - The sales performance of Wahaha is reported to have achieved a revenue growth of 500 million yuan, despite a challenging market environment [7][11] - The dealer conference had increased entry requirements, with a minimum sales threshold of 15 million yuan, reflecting a shift in the company's approach to dealer relationships [2][19] Group 1: Company Leadership and Structure - After the resignation of Zong Fuli as chairman, the position remains vacant, with Xu Simin, the new general manager, making his first appearance at the dealer conference [4][6] - The conference was organized under the auspices of Hongsheng Group, which controls most of Wahaha's dealer network, indicating a complex relationship between the two entities [6][22] - Zong Fuli's absence from the conference and her recorded message of gratitude to dealers highlights the ongoing disconnect within the company's leadership [3][4] Group 2: Sales Performance and Market Position - Wahaha reported a revenue increase of 500 million yuan for 2025, maintaining a stable performance despite market challenges [7][11] - The company’s water products have been a significant contributor to this growth, particularly large-scale products for home and outdoor use [10] - The sales figures suggest that Wahaha's revenue for 2024 may be around 700 billion yuan, indicating a recovery from previous years [11] Group 3: Dealer Relations and Market Strategy - The entry threshold for dealers has been raised, with some expressing concerns that future requirements may become unattainable [2][19] - Dealers have noted that while internal conflicts at Wahaha are concerning, their primary focus remains on profitability and incentive policies [19] - Wahaha's extensive distribution network allows it to penetrate rural markets effectively, maintaining a competitive edge despite challenges from other brands [17][18]