UBER Rolls Out Ski Rides: Is Winter Travel About to Change?
UberUber(US:UBER) ZACKS·2025-11-19 15:31

Core Insights - Uber Technologies has launched Uber Ski, a seasonal travel service aimed at facilitating travel to mountain destinations during winter, available until the end of March [1][10] Service Features - Uber Ski allows reservations for vehicles accommodating up to four passengers and their gear, with bookings available up to 90 days in advance [2] - The service is operational in major winter destinations across the U.S., France, Switzerland, and Canada, providing a hassle-free way to access ski slopes [2] - A partnership with Vail Resorts enables users to purchase Epic Passes directly through the Uber app, enhancing travel planning [3][10] Epic Pass Details - The Epic Pass offers unlimited access to premier resorts worldwide, including locations like Vail, Breckenridge, and Whistler Blackcomb [4] - For short-term skiers, Epic 1-7 Day Passes provide savings of up to 65% on lift tickets, along with additional discounts on dining and rentals [5] Strategic Implications - The introduction of Uber Ski is seen as a strategic move to enhance customer loyalty and engagement during the winter travel season [6] Financial Performance - Uber's shares have increased by 50.6% year-to-date, outperforming the Zacks Internet-Services industry's growth of 47.5% [7] - The company trades at a 12-month forward price-to-sales ratio of 3.22X, which is considered inexpensive relative to its industry, though pricier compared to Lyft [10] Earnings Estimates - The Zacks Consensus Estimate for Uber's earnings has seen upward revisions over the past 60 days for the third quarter, fourth quarter, and full years 2025 and 2026 [13][14]