Adobe Plans to Acquire Semrush to Add GEO Capabilities

Adobe plans to acquire Semrush to add that company’s generative engine optimization (GEO) capabilities to Adobe’s range of tools for marketers.By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions .Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.The companies’ definiti ...