Core Insights - The brokerage business remains a focal point for the market, with the average commission rate across the industry currently around 0.02% [1] - The downward pressure on commission rates has led brokerages to adopt a "volume compensates for price" strategy to achieve short-term performance growth while accelerating the transition towards wealth management and other areas for long-term development [1] Commission Rate Decline - The decline in commission rates is a long-term trend in the brokerage business, with the average commission rate for A-shares in Shanghai dropping to 0.0192% in October, a 2.5% decrease from the previous month and significantly lower than last year's average of 0.024% [2] - Nationwide, the average commission rate for brokerage businesses is projected to be 0.024% in 2024, down from 0.0215% in the first half of this year, indicating a continued downward trend [3] Revenue Growth and Market Activity - Despite the declining commission rates, high market transaction volumes have supported brokerage revenue, with net income from brokerage businesses increasing by 48.22% year-on-year in the first half of the year [3] - Listed brokerages have shown even stronger performance, with net income from brokerage services rising by 74.64% year-on-year in the first three quarters, highlighting their advantages in client resources and service capabilities [3] Challenges and Strategic Shifts - The "volume compensates for price" strategy faces uncertainties, as some brokerages are beginning to see commission rates rebound after years of competition [4] - Brokerages are exploring various strategies to reduce reliance on transaction volumes, including enhancing app user experience, leveraging new media for customer acquisition, and transitioning from transaction-based to profit-sharing commission models [4] Business Transformation Acceleration - Regulatory bodies are encouraging financial institutions to focus on customer-centric services, emphasizing the need for brokerages to enhance their professional capabilities and service quality [5] - The competition in brokerage services is shifting towards specialized wealth management, asset allocation capabilities, and overall customer service experience [6] Future Outlook - Analysts predict that various new funds will continue to flow into the capital markets, supporting the brokerage business, with leading brokerages benefiting more due to their higher market share in equity funds [7] - The shift towards public domain traffic for customer acquisition and innovations in AI technology are expected to create new opportunities for wealth management services [7]
券商经纪业务佣金率持续下行 多维转型谋增量
Zheng Quan Ri Bao·2025-11-19 15:55