财经聚焦丨安全标准修订，对玩具产业影响几何？

Core Viewpoint - The newly revised mandatory national standards for toy safety will be implemented starting November 1, 2026, reflecting the rapid development of the toy industry in China and addressing emerging safety risks [2][3]. Industry Development - The toy industry in China is experiencing rapid growth, with projections indicating that the domestic retail sales of toys will exceed 100 billion yuan by 2025 [3]. - The "14th Five-Year Plan" has driven the transformation and upgrading of the toy industry, focusing on increasing variety, improving quality, and creating brands [5]. Safety Concerns - Recent years have seen significant safety concerns regarding toys, including hazardous materials in popular products like "crystal mud" and "magnetic beads," which pose risks such as choking and poisoning [6]. - Experts have noted that many trendy toys lack clear material specifications and quality control, leading to potential health hazards for children [6]. Standard Enhancements - The revised standards include comprehensive upgrades to safety requirements and testing methods, enhancing the enforceability and applicability of the national standards [7]. - New requirements have been added for harmful substances, mechanical safety, and fire safety, addressing issues such as the presence of formaldehyde and the safety of toys designed in food shapes [7][8]. Implementation and Compliance - Companies are proactively preparing for the transition to the new standards, with some already completing over 90% of their product line compliance [9]. - The transition period for the new standards includes a 12-month production phase and an additional 12-month sales phase to ensure a smooth adjustment for manufacturers [9]. Regulatory Actions - A joint initiative by six government departments has been launched to enhance the safety of children's products, with extensive inspections conducted on toy manufacturers and retailers [10][11]. - The goal is to effectively address safety hazards in children's products by 2027, with a focus on improving overall safety levels [11].