Target partners with OpenAI to use ChatGPT for AI-led shopping

Target hasn’t had much good news to work with lately — soft traffic, uneven sales, and a consumer who keeps drifting toward either bargains or impulse buys. So the company is trying something bigger than a merchandising refresh: It’s planting a Target storefront inside ChatGPT. The beta, which launches next week, turns OpenAI’s assistant into a personal shopper that can assemble multi-item carts, handle fresh groceries, and funnel orders to the nearest store. For a retailer searching for momentum, this is ...