Holiday Savings Surge: Oportun Reports $6.5 Million Saved for 2025, Up 30% From 2024

Core Insights - The 2025 Holiday Savings Report from Oportun indicates that Americans are saving more for the holiday season, with total savings exceeding $6.5 million, marking a 30% increase from 2024 [1][2]. Group 1: Consumer Behavior - Many Americans anticipate higher spending this holiday season due to factors like inflation and travel, leading to increased participation in automated savings products [2]. - Members saved an average of $1,051 from January to September 2025, with a notable increase of 10% in savings towards holiday goals in the third quarter compared to the previous year [6]. Group 2: Savings Trends - There has been a consistent increase of over 20% in the number of deadline-driven savings goals created year-over-year [3]. - Members in Kansas, Washington, and Colorado exhibited the highest average holiday savings, exceeding $1,200, while North Carolina, Michigan, and Idaho had the lowest savings levels [6]. Group 3: Set & Save Product - Oportun's Set & Save product, recognized as the top savings app for 2024 and 2025, utilizes AI to help members save automatically based on their income and spending habits [4]. - Since its launch in 2015, Oportun members have collectively saved over $12.3 billion using Set & Save, averaging $1,800 in annual savings per member [4][7].