What Consumers Are Really Spending On Right Now

Core Insights - The analysis of 11 million social media posts reveals consumer behavior trends and potential risks for retailers during the holiday season [1][2] Retail Risks - Technical glitches in apps and websites are causing consumers to abandon shopping carts, leading to a shift to competitors [3][5] - Timely delivery expectations are critical; failure to meet promised delivery windows can result in lost customers [6] Consumer Sentiment - There is a mixed sentiment among consumers as they approach the holiday season, with optimism about shopping but concerns over inflation affecting discretionary spending [8][24] - The state of the US consumer is described as "shaky," influenced by inflation, tariffs, and global economic changes [24][26] Purchasing Trends - 52% of discussions focused on grocery purchases, with specific interest in beef, poultry, and pantry items like coffee and mayonnaise [9][10][12] - Beauty and wellness products account for 29% of discussions, with consumers using these products as stress management tools amid inflation concerns [14][16] - Engagement rings are trending due to the holiday season, and platforms like TikTok are emerging as new e-commerce channels [17][18][20] Marketing Recommendations - Brands should focus on traditional marketing strategies and avoid innovative approaches during this uncertain consumer climate [25] - There is an opportunity for food-related marketing campaigns, particularly for pantry items, leveraging social media influencers [23]