Bright Mountain Named Top Integrated Marketing Services Platform for 2025 by MarTech Outlook

Core Insights - Bright Mountain Media, Inc. has been recognized as the Top Integrated Marketing Services Platform for 2025 by MarTech Outlook, highlighting its ability to connect insight to activation through a unified ecosystem of data, strategy, and execution [1][2] Company Overview - Bright Mountain operates as a leading integrated marketing services company, with subsidiaries including Big Village, BrightStream, Deep Focus, and Wild Sky Media [1] - The company supports mid-market and enterprise clients across various sectors such as retail, tourism, consumer packaged goods (CPG), and healthcare [4] Innovation and Technology - The Audience Intelligence platform, developed by Big Village, is central to Bright Mountain's innovation, enabling brands to convert market research into digital activation with accuracy and speed [2] - The platform utilizes proprietary digital twins, synthetic data, and AI-powered audience segmentation to maintain signal fidelity throughout the marketing process [2][4] Market Impact - According to eMarketer, 45.7% of marketers believe that integrating marketing technology (martech) and advertising technology (ad tech) has improved targeting and personalization, while nearly 25% report enhancements in customer retention [3] - Bright Mountain's data-driven strategies have led to significant successes, such as a partnership with a Caribbean tourism board that resulted in the largest increase in visitation in the destination's history [4] Future Developments - The company plans to launch the Audience Intelligence platform with enhanced synthetic data capabilities and agentic AI twins, aimed at providing deeper insights and simplifying campaign workflows [5]