Core Insights - The 2025 Holiday Savings Report from Oportun indicates that Americans are saving more for the holiday season, with total savings exceeding $6.5 million, marking a 30% increase from 2024 [1][2] Group 1: Consumer Behavior - Many Americans anticipate higher spending this holiday season due to factors like inflation and personal plans, leading to increased participation in automated savings products [2] - Members saved an average of $1,051 from January to September 2025, with a notable increase of 10% in savings towards holiday goals in the third quarter compared to the previous year [6] Group 2: Savings Trends - There has been a consistent increase of over 20% in the number of deadline-driven savings goals created year-over-year [3] - Members typically withdraw an average of $605 from their accounts in the third quarter, indicating a pattern of saving during the summer and early shopping for discounts [6] Group 3: Product Features - Oportun's Set & Save app, recognized as the 1 savings app for 2024 and 2025, utilizes AI to help members save by automatically transferring "safe-to-save" funds into separate accounts [4] - Since its launch in 2015, Oportun members have collectively saved over $12.3 billion using the Set & Save feature, with an average annual savings of $1,800 per member [4][7]
MULTIMEDIA UPDATE - Holiday Savings Surge: Oportun Reports $6.5 Million Saved for 2025, Up 30% From 2024