Accenture invests in Alembic, partners on Causal AI for marketing insights

Core Insights - Accenture (ACN) has announced an investment in Alembic, an AI-powered causal marketing intelligence platform [1] - The investment includes a strategic partnership aimed at helping clients dynamically measure marketing effectiveness and leverage AI-driven insights to enhance revenue [1] - Alembic's Causal AI platform is designed to collect and analyze data across various marketing channels to identify the relationship between marketing campaigns and revenue impact [1]