娃哈哈经销商大会：奖了1公斤金牌和150万元现金，有人赶到浙江想和宗馥莉谈合作

Core Insights - The article discusses the recent dealer conference held by Wahaha, highlighting the challenges faced by the company amidst internal turmoil and changes in leadership [1][3][5]. Group 1: Conference Details - The dealer conference had strict attendance criteria, requiring dealers to achieve cumulative sales of over 15 million yuan to participate, which is a significant increase from previous years [1][21]. - The absence of former chairperson Zong Fuli at the conference raised questions, as she had previously been a prominent figure in such events [2][3]. - The conference was primarily organized by Hongsheng Group, which controls most of Wahaha's dealer network, indicating a shift in power dynamics within the company [5][22]. Group 2: Financial Performance - Wahaha reported a revenue increase of 500 million yuan, maintaining a stable performance despite a challenging market environment [6][7]. - The company’s revenue for 2023 was approximately 50 billion yuan, and projections suggest that revenues for 2024 and 2025 may remain around 70 billion yuan [10][11]. - The performance of water products has been particularly strong, serving as a key driver for overall revenue growth [10]. Group 3: Market Position and Strategy - Wahaha's distribution strategy remains robust, with a strong presence in lower-tier markets, which is seen as a competitive advantage over other brands [19][20]. - The company has a well-established distribution network that allows it to reach rural and township consumers effectively, leveraging its logistics capabilities [19]. - Despite internal challenges, dealers express that as long as their business remains unaffected, they are primarily concerned with profit margins and incentive policies [22]. Group 4: Brand and Leadership Challenges - The current leadership vacuum at Wahaha, following Zong Fuli's resignation, raises concerns about the company's future direction and governance [3][26]. - The brand's value as a national icon remains strong among dealers, despite the internal conflicts and shifts in management [26]. - The ongoing power struggle between Wahaha and Hongsheng Group reflects a broader tension within the company, complicating its operational and strategic decisions [5][26].