Mei Ri Shang Bao·2025-11-19 23:10Core Insights - JD.com has entered the automotive sector by launching the "National Good Car" in collaboration with GAC Group and CATL, marking a significant expansion beyond its traditional e-commerce business [1][2] - The "National Good Car" was auctioned starting at 1 yuan and sold for approximately 78.19 million yuan, with the official launch of the vehicle named "Aion UT Super" occurring shortly after [2] - JD.com focuses on user insights and sales channels rather than direct manufacturing, differentiating its approach from competitors like Xiaomi and Huawei [2] Summary by Sections Product Launch - The "National Good Car" features two color options: Monet Purple and Champs-Élysées Rice, with purchasing options including battery rental and full vehicle purchase [3] - The battery rental purchase requires a deposit of 5,000 yuan, with a total vehicle price of 49,900 yuan and a monthly battery rental fee of 399 yuan [3] Business Model - JD.com is recruiting "National Good Car Delivery Centers" and "JD Car Partners" to create a comprehensive automotive transaction ecosystem [4] - The company aims to integrate supply chain and traffic resources with partner stores to enhance the sales, delivery, and after-sales service network for the "National Good Car" [4] - The initiative is seen as a move towards establishing a multi-brand automotive 4S store model, focusing on the extensive services required post-sale [4]