Core Insights - The application of artificial intelligence (AI) and large models in the toy industry is significantly enhancing product interactivity and creating a new competitive landscape [1][2] - AI toys are becoming a new engine for high-quality development in the toy industry, characterized by stronger product integration, redefined functional roles, and comprehensive user coverage [1][2][3] Industry Characteristics - Stronger Product Integration: AI toys are integrating various technologies, allowing them to interact with users through understanding language and visual inputs, while also incorporating cultural elements to enhance product value [1][2] - Redefined Functional Roles: AI toys are evolving from mere entertainment to becoming "smart companions" that provide educational, emotional, and creative support [1][2] - Comprehensive User Coverage: AI toys are breaking age barriers, catering to a diverse consumer base across all age groups, thus meeting varied consumption needs [2] Market Growth and Dynamics - The AI toy market in China is projected to grow from approximately 24.6 billion yuan in 2024 to 29 billion yuan in 2025, indicating strong market demand and growth potential [2] - The rapid growth of the AI toy market is activating the entire industry chain, with companies accelerating their AI transformation strategies and forming a diverse competitive landscape [3] Company Strategies - Companies are actively pursuing AI transformation, with notable collaborations and innovations, such as partnerships between toy companies and tech firms to develop AI-powered products [3] - Specific examples include partnerships for voice-interactive products, establishment of dedicated AI toy divisions, and the integration of AR technology into new product lines [3] Policy and Support Framework - The Ministry of Industry and Information Technology is set to implement policies to guide toy companies in leveraging AI technology to create new consumer demands [5][6] - A comprehensive support system is being established, focusing on policy direction, innovation encouragement, and safety regulation to ensure the sustainable development of the AI toy industry [5][6] Future Outlook - The combination of favorable policies, corporate innovation, and market dynamics is expected to facilitate the transition of the AI toy industry from growth in scale to improvement in quality, enhancing China's influence in the global smart consumer market [6]
促进消费品供需适配性实施方案将出台 引导玩具企业应用AI技术创造更多新需求
Zhong Guo Jin Rong Xin Xi Wang·2025-11-19 23:19