Chang Jiang Shang Bao·2025-11-19 23:48Core Insights - Baidu's AI business shows strong growth, with total revenue reaching 96 billion RMB, a year-on-year increase of over 50%, becoming a key driver for long-term growth amid traditional business pressures [1][3] Financial Performance - Baidu reported total revenue of 312 billion RMB for Q3 2025, a year-on-year decline of 7%. The net profit attributable to Baidu under non-GAAP was 37.7 billion RMB, down 36% [2] - Core revenue was 247 billion RMB, also down 7% year-on-year, with non-GAAP net profit for core operations at 38 billion RMB, a decrease of 32% [2] AI Business Segments - The AI business consists of three categories, with revenue of 96 billion RMB, showing a year-on-year growth of over 50% [3] - AI infrastructure revenue reached 42 billion RMB, a 33% increase year-on-year, with high-performance computing subscription revenue growing by 128% [3] - AI applications generated 26 billion RMB in revenue, while AI-native marketing services achieved 28 billion RMB, a remarkable growth of 262% [3] User Engagement and Market Position - Baidu AI search has a monthly active user base of 3.82 billion, reflecting an 18.63% quarter-on-quarter increase, maintaining its leading position in the AI search industry [3] - The total monthly active users for Baidu's flagship AI applications, including Baidu Wenku and Baidu Wangpan, are nearing 300 million [3] Other Business Highlights - The "Luobo Kuaipao" service saw a significant increase in global ride service instances, reaching 3.1 million, a 212% year-on-year growth [4] - The service has expanded its global footprint, covering 22 cities and achieving over 1.4 billion kilometers in autonomous driving mileage [4] - Baidu's founder highlighted the transformative value of AI in business, emphasizing the robust growth of AI cloud and the rapid expansion of the "Luobo Kuaipao" service [5]