把握机遇丰富高质量旅游产品

Group 1 - The core viewpoint emphasizes the importance of integrating culture and tourism to enhance high-quality tourism products and services, which is crucial for meeting people's needs and building a strong cultural and tourism nation [1] - During the "14th Five-Year Plan" period, the quality and efficiency of cultural and tourism integration in China have significantly improved, with various innovative formats such as "intangible cultural heritage + tourism" emerging [1] - Recent reports highlight the need for deeper integration of culture and tourism, aiming for a broader, deeper, and higher-level development to enhance the connection between cultural experiences and tourism [1] Group 2 - Current challenges in tourism product supply include insufficient depth in cultural integration and a lack of local cultural characteristics, leading to a homogeneous tourism product offering [2] - To overcome barriers to high-quality tourism product supply, efforts should focus on deepening cultural resource exploration, promoting digital transformation in cultural tourism, and combining effective market mechanisms with proactive government involvement [2] - Emphasizing the integration of local cultural content into tourism experiences can help meet diverse consumer demands and avoid excessive homogenization of tourism products [2] Group 3 - The promotion of digital transformation in cultural tourism involves leveraging technology to enhance the quality and efficiency of tourism products, including the application of artificial intelligence [3] - Strengthening the use of new media platforms in the cultural tourism sector can help create engaging content that resonates with the public, transforming online traffic into lasting engagement [3] - A combination of effective market practices and supportive government policies is essential for fostering a healthy and regulated tourism market, ensuring consumer rights and optimizing the overall experience [3]