3天拉动1个亿，澄迈这个音乐节为何一火再火

Core Insights - The Lijiang Music Festival in Chengmai, Hainan, has successfully attracted significant participation, with the second edition drawing 60,000 attendees and generating over 100 million yuan in economic impact, showcasing the potential of county-level cultural tourism consumption [2][10] - The festival has become a vibrant platform for youth engagement, reflecting their consumption preferences and driving local tourism and shopping [4][5] Group 1: Economic Impact - The second Lijiang Music Festival attracted 60,000 participants, with nearly half coming from outside the island, contributing to local economic activities in hotels, dining, and shopping [2] - The comprehensive economic effect of the festival exceeded 100 million yuan, highlighting the festival's role in stimulating local consumption [2] Group 2: Youth Engagement and Consumption Trends - The festival has tapped into the trend of youth traveling to attend concerts and music festivals, indicating a shift in consumer behavior towards experiential events [3][4] - The introduction of diverse music genres and interactive activities during the festival catered to the personalized and quality-driven consumption demands of young people [6][7] Group 3: Cultural and International Outreach - The festival serves as a bridge for international cultural exchange, with plans to establish the IMDC International Music Center to connect local culture with global music [9] - The marketing efforts have successfully increased the festival's visibility in international markets, attracting attention from countries like the UK, Ireland, and Sweden [9][10] Group 4: Policy Support and Innovation - Local policies, such as the "Youth Innovation 16 Measures," have been implemented to attract young talent and support local music initiatives, enhancing the festival's impact [7][8] - The festival exemplifies innovative consumption scenarios by integrating music with local culture, tourism, and entrepreneurship, aligning with national strategies for high-quality consumption development [8][10]