00后山东小伙扎根广西争当陈皮界“海贼王”：要让浦北陈皮香飘全国

Core Viewpoint - A young entrepreneur from Shandong, Tang Jingrun, aims to promote and establish the brand value of Pu Bei Chen Pi (dried tangerine peel) to overcome the challenges faced by the industry and make it popular nationwide [9][12][30]. Group 1: Background and Personal Journey - Tang Jingrun, born in 2001, moved to Pu Bei, Guangxi, nearly 3000 kilometers from his hometown, to promote Chen Pi after graduating in 2024 [13][20]. - Initially seeking a job in new media, he found a deep connection with the local community and the potential of Pu Bei Chen Pi [22][30]. - The region is known for its rich agricultural resources, with over 87% of the soil containing selenium, and a total planting area of 190,500 acres for Dahuanggan [16][27]. Group 2: Industry Challenges - Despite the high production of Dahuanggan, with a total output of 160,000 tons of fresh fruit and 9,000 tons of dried peel in 2024, the Chen Pi industry struggles with branding issues [26][27]. - The industry faces intense price competition and a lack of brand recognition, leading to reduced profit margins and long-term value [28][30]. Group 3: Branding and Promotion Efforts - In June, Tang Jingrun co-founded the video account "Guangxi Chen Pi Luffy" to promote Pu Bei Chen Pi through short videos, achieving over 42 posts and 5,000 followers [32][33]. - The duo aims to create engaging content by studying successful videos in related fields and has already reached various cities to promote the product [36][37]. Group 4: Community Engagement and Future Plans - Tang Jingrun emphasizes the importance of community support and aims to empower local farmers by sharing knowledge and strategies for promoting Pu Bei Chen Pi [74][80]. - The strategy includes engaging directly with local markets and creating authentic interactions to build trust and brand recognition [72][73].