“媒体+”粤桂协作：兴产业铸品牌开启肇贺协作新篇章

Core Viewpoint - The article discusses the upcoming "Media+ Zhaoqing-Huizhou Specialty Products" promotional event aimed at enhancing collaboration between the Guangdong and Guangxi regions, showcasing local agricultural products, and expanding market reach into the Greater Bay Area [8][10][12]. Group 1: Event Overview - The "Media+ Zhaoqing-Huizhou Specialty Products" event will take place on November 21 in Guangzhou, inviting residents of the Greater Bay Area to participate [8][9]. - The event will feature a variety of local specialties from Zhaoqing and Huizhou, including agricultural product exhibitions, cultural showcases, and immersive experiences [10][11]. Group 2: Agricultural Collaboration - Zhaoqing and Huizhou are focusing on enhancing their agricultural collaboration, particularly in promoting specialty products like Zhaoping tea, Fuchuan navel oranges, and fragrant taro [18][19]. - The collaboration aims to deepen regional cooperation and attract businesses to the area, with a focus on improving processing capabilities for local agricultural products [21][25]. Group 3: Economic Impact - The Zhaoping tea industry has seen significant growth, with its annual comprehensive output value increasing from 3.5 billion to 6.8 billion yuan, nearly doubling in recent years [41]. - The brand value of Zhaoping tea has surpassed 4.238 billion yuan, reflecting the success of the regional collaboration [43]. Group 4: Marketing and Promotion - The "Media+" initiative is designed to integrate data-driven marketing with content creation, enhancing the visibility and branding of local products like the "Fujian Orange" [50][55]. - The event will include interactive experiences and social media engagement to promote local specialties, creating a marketing loop that connects online promotion with offline experiences [63][66]. Group 5: Product Highlights - Fuchuan navel oranges have gained recognition with the "Zhenpin" label, enhancing their marketability and sales channels, particularly in major retail chains in the Guangdong-Hong Kong-Macau region [33][36]. - The event will also showcase unique rice varieties from Fuchuan, aiming to establish direct connections with supermarkets, e-commerce platforms, and restaurants to broaden market access [71][73].