2025年中国市场玩具零售总额预计超千亿元

Core Insights - The Chinese domestic toy retail market is projected to exceed 100 billion yuan by 2025, with a retail total of 97.85 billion yuan expected in 2024, representing a 25.5% increase from 2020 [1] - China is a major player in both toy production and consumption, boasting a complete industrial chain and advanced production technologies [1] - The export value of toy products reached 39.87 billion USD in 2024, marking a 19.1% increase from 2020, with over 40% of products exported to the US and EU markets [1] Industry Trends - The variety of toy products in China has significantly increased, covering materials such as plush, fabric, wood, metal, and plastic [1] - Innovative products like educational and smart toys are leading new trends, with the AI toy market expected to grow from 24.6 billion yuan in 2024 to 29 billion yuan in 2025 [1] - The market for collectible toys, represented by blind boxes and figurines, is experiencing rapid growth and becoming a new growth point [1] Market Segmentation - The retail total for trendy and collectible toys and related products in the Chinese domestic market is projected to reach 55.83 billion yuan in 2024 [2] - Local companies with strong innovation capabilities are enhancing China's toy industry's international influence through original IP development and brand management [2]