报告称纯靠降价难再刺激购车

Group 1 - The core viewpoint of the articles indicates that competition in the Chinese automotive market is shifting from price-based strategies to innovation-driven approaches, as price competition is losing its effectiveness in stimulating consumer purchasing decisions [1][2] - According to McKinsey's report, the net stimulating effect of price competition in 2023 was only 3%, with over 60% of respondents feeling neutral about price competition's impact on their purchasing decisions [1] - The report highlights that the discount rates for traditional fuel vehicles and electric vehicles have increased significantly, yet the net stimulating effect of price competition has only marginally improved, suggesting that relying solely on price competition is not sustainable [1] Group 2 - Consumers are showing a preference to remain within the same price range for their next vehicle purchase, particularly in the mainstream segment priced between 100,000 to 150,000 yuan, indicating a strong desire to upgrade rather than downgrade [2] - The report from the Passenger Car Market Association indicates that the promotional activities and downgrading in the passenger car industry are returning to rationality, with a noticeable improvement in market order [2] - Despite the ongoing price wars in the domestic car market, data shows that vehicle production and sales have seen a month-on-month increase, with significant price reductions observed in new energy vehicles [2][3]